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Title: Influence: The Psychology of Persuasion (Collins Business Essentials)
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Manufacturer: Collins
List Price: $17.95
Our Price: $10.12
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| Customer Reviews: |
| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins Because |
| I was very impressed, and have recommended this book to many others to read. It makes it so easy to understand and follow. I'm looking forward to reading more books by Dr. Cialdini. |
| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins Great: informative and fun to read. |
| This book is simply great. It's informative and it's a pleasure to read. I don't rate 5 stars very often but this one is worth it. |
| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins Could be named "how not to fall for marketing tricks" |
If you summarize the book into one page, you will find in it useful, but basic, information about the psychology of consummer behaviour, and you will find some blank lines in it too.
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| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins The best of its kind |
| When it comes to the theory of persuasion, this is not only the best, but also the most important book out there. The book itself has influenced tons of other literature. |
| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins great seller. |
| The product was shipped quickly and brand new. Couldn't have asked for more. Great seller. |
| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins Product Description |
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. |
| Influence: The Psychology of Persuasion (Collins Business Essentials) by Collins Amazon.com |
| Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. |
