Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill Title: Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too

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Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill

The "Market-Advantages-Return" evaluation system

At Age Twenty One, there seems to be two common destinies for Americans - suffering in poverty through college or suffering in poverty through the work force. Not for Ryan Allis - by age 21, he his company had reached, $1,000,000 in sales, money most people may not see even at twice or thrice that age. Since then, that one million has become pathetic in comparison, as Allis's company, iContact Corporation, has reached, $10 million in yearly sales. Allis now reveals his secrets in "Zero to One Million: How I Built A Company to, $1 Million In Sales...And How You Can, Too." Focusing on something he refers to as the "Market-Advantages-Return" evaluation system, he will advise readers to if their businesses are viable and to write a business plan to capture the attention of investors, how to start on nearly nothing, online selling, and so much more. "Zero to One Million: How I Built a Company to, $1 Million In Sales: And How You Can, Too" is highly recommended to budding entrepreneurs everywhere and for for community library business collections.
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill

This is no Zero

Ryan graciously shares his knowledge, which is immense. He details his process, and does so with a clear language without "dumbing down" the content. His story is amazing, but approachable. The reader is able to follow his lead and gain inspiration. Additionally, the humanitarian elements of this phenom are sure to bring him even greater success.
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill

zero to one million

I have no comments on the book. It is a good book. But the service or the system of Amazon is bad. I accidentally order the book twice with my wife account, and the other order has not been shipped yet but can not be canceled and now I have two copies as I have to receive it then to return it again. I live overseas, the cost to return it is more expensive than the book itself and it does not work by not receiving it in my country. Why we can not stop shipping the book while it is still there in amazon in US? Thank you for the customer service that do not help to solve the problem. They just can tell you how the return policy works for the world. Please do not bother to send me anything, I am just not happy with all this happening. The customer service just stop replying my mail and silence...
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill

Totall Awesome Book by This Young Man

First of all I would like to give Ryan 5 Kudos!!! This book is very informative. It takes away all of the guess work for businesses that would like to secure capital from investors as well as a lot of the start up cost and marketing for your business. I also love the information tables and action items in the book, that causes you to know only read the book, but actuall set some goals and move towards the goals and plans you have set to grow your business. In addition, his testimony is very inspiring of where he started from and all of the hard work he and his business parternter put into growing as well as the sacrifices they made in order to see their vision come to fruition! This book proves that you can make anything happen through hard work, consistency, perseverence from and day to day, faith and determination.
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill

Different than what I expected... *much* better!

I was offered a copy of the book Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by Ryan P. Allis, and thought I would give it a look. What I expected was some "secret program" on how to quickly become a business success (like those ever work!) What it turned out to be instead was a solid read on what it takes to start and run a business, the trade-offs you need to consider, and just how much work it really is. There's no "secret" that he's trying to push or sell... it's just a sharing of reality.

Contents:
Part 1 - My Story - Going from Zero to One Million: Getting Off the Ground; Becoming an Entrepreneur
Part 2 - The 10-Step Process For Building A Company To $1 Million In Sales: Step 1 - Understand the System; Step 2 - Find Your Core Motivation; Step 3 - Evaluate Your Idea; Step 4 - Write Your Plan; Step 5 - Raise Funding or Bootstrap; Step 6 - Develop Your Product; Step 7 - Develop Your Marketing and Sales Strategy; Step 8 - Build Your Online Marketing Strategy; Step 9 - Build Your Team; Step 10 - Build Strong Systems and Scale
Part 3 - Steps for Success
Appendixes: Financial Vocabulary; Recommended Books; Resources for Entrepreneurs; The Mission of the Humanity Campaign; Join the Community at Zeromillion.com
Index

As I mentioned, this sounded like one of those "try my method and you'll always succeed" titles. These are generally the people who are making most of their money from selling their "methods" and not actually doing what they talk about. :) Anyway, Allis starts out by talking about the path he took from repairing PCs as a 12 year old in 1998 to running a software company tallying nearly $7 million in sales in 2007. Along the way, he dealt with partnerships, hiring, venture capital, marketing, you name it. Not too many 23 year olds can boast that level of education and experience (not to mention net worth) that early in life. This leads into Part 2 of the book, which covers the steps he took and the things you need to consider when starting and growing a business.

The information is valuable from Step 1 forward. He starts out by defining the difference between a lifestyle company and a high potential venture. There's nothing wrong with either, and it's entirely up to you as to what you want to do. But there are considerable differences in the amount of work, the potential payout, and the eventual exit strategy between the two. He's obviously gone the venture route, as that's the path that leads to the highest payout with the possibility of becoming independently wealthy. It also means you can fail big and lose it all. But that's how it works... high risk, high reward. Probably the closest he comes to a "system" is the MAR model for evaluating potential opportunities. That stands for Market, Advantages, Return. If you walk your business idea through those questions, you'll be forced to look at it in a way that strips out the emotion and determines the possibilities for success. Very good questions to ask BEFORE you sink your money into a business. Everything beyond step 3 is solid, time-tested advice and wisdom on starting and running a business from someone who's "been there, done that".

Reading this book and applying his principles and ideas does not guarantee that your business *will* top a million dollars in sales. But I can pretty much guarantee that starting a business *without* having this level of information thought out beforehand will dramatically decrease your long-term chances of success. You could try and make all the mistakes on your own, but why touch the stove when someone already told you it was hot? A really good read...
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by McGraw-Hill

Product Description

Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How.

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically.

Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of “Market-Advantages-Return” to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.

  • Evaluate your business idea using the innovative MAR system
  • Write a business plan sure to excite your investors
  • Launch your company with minimal expenditure
  • Boost online sales using cutting-edge marketing strategies
  • Watch all your hard work transform into millions

Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.


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