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Title: No Logo: No Space, No Choice, No Jobs
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Manufacturer: Picador
List Price: $15.00
Our Price: $8.22
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| No Logo: No Space, No Choice, No Jobs by Picador No Logo=kind of out of date and a big read | No Logo is a book about the capitalist takeover on the world. For me I was real excited to read up on how the corporate world is screwing us over taking up every nook and cranny of the public and private space. The brand is almighty, and everyone without a keen eye worships the brand (ie Nike). Its a bit out of date because there are newer ways for the brand to seep into the public conciousness that aren't explained obviously before cell phones got bigger and with the popular explosion of online streaming video.
I didnt find it too relevant to today, and some of it was hard to understand, and the more it got deeper into the politics of injustice of the brands, it got harder to read. It felt like a constant bash through my head about the evils of corporations and halfway through I felt like "okay! brands are evil, the corporations are taking over, what can I do?" Although I did find it informative on what exactly IS going on behind closed doors. I wish Ms. Klein would do an update on a blog about the current world. However if you're new to things like this its a good read, if you're a little more up and up on the politics beforehand. | | No Logo: No Space, No Choice, No Jobs by Picador Nonsence | Nobody is exploited in capitalist system. Why? Becouse if you don't like your job, you always can quit. It doesn't matter, if you are a worker from a thirld world country or a Fortune 500 CEO. You always have a right to quit.
On the other hand, if goverment demands something from you, you can't refuse. You can't quit the army if you are drafted. You can't refuse to pay taxes.
Only goverment has the power to exploit anybody. Corporations can only give opportunities.
People don't quit their jobs, because for some reasons they want the money. They are not thrilled at the perspective of making everything for themselves: food, clothes etc. They prefer to make some money and then BUY the goods they want.
And people who really don't want to be 'exploited' by corporations grow their own food and live happily.
This simple logic is ignored by Naomi Klein. | | No Logo: No Space, No Choice, No Jobs by Picador Painful But Necessary | Since I work in marketing research I guess I shouldn't wish for the destruction of all brands. But I would definitely be more than happy to change careers if it meant I got to see Nike, Monsanto, Walmart and all the other destroyers of our (world) society topple.
The only reason this book didn't get 5 stars is that it made me so angry and made me feel so helpless. Don't get me wrong, Ms. Klein also adds a healthy dose of optimism about how "the movement" has evolved and continuously found new ways to out companies for their misdeeds. It was also very enjoyable to see how corporate missteps caused them even more grief (and millions of dollars). McDonald's execs saying, "Coke is healthy, it has water in it." made me smile for days.
So if you're a devout capitalist I would say this book's probably not for you. But if not, you'll get a good idea what's happening so that the richest 10% of the world can be super-consumers of cheap branded products. I'm motivated now to go to my (extremely liberal) church and give a presentation so that we can (collectively) give some of these corporations a little kick in the bottom line. | | No Logo: No Space, No Choice, No Jobs by Picador Great Read! | This book was a real eye opener. I was surprised to read about some of the slimey business practices of big companies like Nike, etc.
All in all, it was a great read for pure interest purposes. | | No Logo: No Space, No Choice, No Jobs by Picador Informatively frustrating | It was well written exploring many aspects of branding, culture jamming, and production.
This book will leave you with frustration and questioning how you change change something, and what CAN you buy that isn't made from Export Processing Zones.
It does give great information but yet leaves you frustrated and feeling helpless that you can't change the current conditions or avoid buying products made in places like china, el salvador, indonesia where they treat their workers worse than dirt. | | No Logo: No Space, No Choice, No Jobs by Picador Product Description | With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
| | No Logo: No Space, No Choice, No Jobs by Picador Amazon.com | | We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations." In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom? Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change. But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan |
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