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Title: The Cultural Creatives: How 50 Million People Are Changing the World
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Manufacturer: Three Rivers Press
List Price: $16.95
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| The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press Awesome | | Fantastic presentation of hope for the continuation of life on this planet. It is nice to know that the ones of us Paul Ray calls cultural creatives are not alone or few in number. Read this book to see how our world is changing and what is being done and can be done to sustain the planet and life on it. | | The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press There is better stuff out there... | This work is hardly original. The material finds a much richer context and more nuanced analysis in Brief History of Everything (Ken Wiber)and in the work of Robert Kegan, Clare Graves, Susan Cook-Greuter and other developmentalists. The Cultural Creatives is essentially a popularization an sensationalization of this deeper developmental analysis by true scholars and is consequently shot through with the over-simplifications, hyperbole and blanket generalizations that characterize most works of this ilk. The books mentioned above show where the "cultural creatives" fit in the overall scheme of developmental research and they also reflect the developmental levels that emerge after those of cultural creatives.
| | The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press Inspiring but Not Useful a Marketing Guide | This book was read in a women's book circle, which was the seed for a business network designed especially for Cultural Creatives -- business people who cared about more than just the bottom line.
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This he book been an incentive for self-identified Cultural Creatives to find like-minded people; however, it has not been useful in understanding the demographic for realistic niche marketing purposes. Unfortunately, Cultural Creatives themselves tend to be very diverse in income, sex, age, etc. -- as the study results in the book show. This makes the Cultural Creatives very difficult to treat as a target market as the defining characteristics of Cultural Creatives are nearly completely invisible. I've learned that the best way to find out if someone is a Cultural Creative is to have a conversation with them versus trying to pin them down using any kind of marketing database.
Anyone interested in serving the Cultural Creative marketplace can use this book to get a general idea of what this demographic looks like, but should look elsewhere for useful, more targeted marketing advice.
The book is, if nothing else, inspirational for those of us looking for other Cultural Creatives. It can be further inspiring to Cultural Creatives in business accompanied with the documentary "The Corporation. | | The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press Disappointing | This book is not really about creative people. Instead, it's about a host of left-wing causes such as environmentalism, new age consciousness and feminism. So, it's really a book about left-wing politics.
Also, to talk about this phenomenon as "new" is a bit of a misnomer. For 100 years, intellectuals such as Djilas have talked about the "new class" and its excessive influence over public life. Perhaps the current dominance of the political left over culture industries is inadequate for the authors, such that they would prefer a one-party dictatorship.
However, this would be hard for them to do. If there is in fact a new development in recent years, it is the rise of new media such as the internet which have (in part) broken the one-party monopoly of the left-wing media.
Incidentally, at 370 pages the book is way too long and tedious. Also, the research is typically poor--e.g. the unsupported chart on p. 211 that claims convergence of social and consciousness movements over the last 40 years--whereas the same converged left-wing bunch has been lobbying for this whole panoply of issues for decades. Another example is the facile comparison between biological evolution and the life cycle of civilizations on p. 248.
| | The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press Good to prop up the short leg of a table or as a hot plate | | Beside the fact that time has long passed this book by, it is utterly unreadable given the tedious writing. The term "Cultural Creative" is so self-congratulatory and pretentious as to be nauseating. This is strictly for San Franciscans lost in a time warp. | | The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press Book Description | ARE YOU A CULTURAL CREATIVE?
Do you dislike all the emphasis in modern culture on success and “making it,” on getting and spending, on wealth and luxury goods?
Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming?
Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?
In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture. | | The Cultural Creatives: How 50 Million People Are Changing the World by Three Rivers Press Amazon.com | | Do you "give a lot of importance to helping other people and bringing out their unique gifts?" Do you "dislike all the emphasis in modern culture on success and 'making it,' on getting and spending, on wealth and luxury goods?" Do you "want to be involved in creating a new and better way of life for our country?" If you answered yes to all three of these questions--and at least seven more of the remaining 15 in Paul Ray and Sherry Anderson's questionnaire--then you are probably a Cultural Creative. Cultural Creative is a term coined by Ray and Anderson to describe people whose values embrace a curiosity and concern for the world, its ecosystem, and its peoples; an awareness of and activism for peace and social justice; and an openness to self-actualization through spirituality, psychotherapy, and holistic practices. Cultural Creatives do not just take the money and run; they don't want to defund the National Endowment for the Arts; and they do want women to get a fairer shake--not only in the United States, but around the globe. On the basis of Ray and Anderson's research, about 50 million Americans are Cultural Creatives, a group that includes people of all races, ages, and classes. This subculture could have enormous social and political clout, the authors argue, if only it had any consciousness of itself as a cohesive unit, a society of fellow travelers. The husband and wife team wrote the book "to hold up a mirror" to the members of this vast but diffuse group, to show them they are not alone and that they can reshape society to make it more authentic, compassionate, and engaged. It is an idealistic call for a new agenda for a new millennium. --I. Crane |
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