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Title: Influence: Science and Practice
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Manufacturer: HarperCollins Publishers
List Price: $35.45
Our Price: $29.51
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| Customer Reviews: |
| Influence: Science and Practice by HarperCollins Publishers Persuasion At It's Finest! |
| This book is the best ever written on this subject. I study persuasion, influence, human nature, sales and marketing obsessively. I have read many, many books from these genres and this is the one that I will not even lend out for fear of not getting it back. If you read one book in your lifetime, this should be the one. |
| Influence: Science and Practice by HarperCollins Publishers I was influenced to read more |
| I have recommended this book to my teenage son. It was provocative, entertaining, and informative. I use some of the ideas to exert influence at work and in other situations. It would be a great book for someone in marketing or sales. I used some of the ideas to teach a class on getting things done when you're not in charge. |
| Influence: Science and Practice by HarperCollins Publishers A Critically Important Text for the 21st Century |
This is a wonderful summary of six key social psychology principles that go far to explaining how we as consumers and voters are manipulated by "compliance professionals." The discussion of each principle is interesting and well written, with enough humor to keep it very readable. I especially appreciate the author's advice as to how to easily counter attempts at being manipulated.
My only complaint about the book is that many of the examples and studies cited have obviously not been updated since the 1980's. This is a very minor problem and in no way detracts from the importance of the work. Get it, read it, and join the author in his prinicipled fight against the unscrupulous use of these principles!
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| Influence: Science and Practice by HarperCollins Publishers Still have not receive the item |
| It is a long time since the delivery time is due, but I still haven't received the book. I wonder whether you can check for me and send the book to me ASAP. |
| Influence: Science and Practice by HarperCollins Publishers An interesting read |
| Influence is an interesting book. I found the author's tone to be slightly pompous, but the material presented in the book to be informative. It's an easy book to get through, and you will inevitably take some key points away with you, though there is also a fair amount of verbalized intuitive knowledge that you will have to gloss over. |
| Influence: Science and Practice by HarperCollins Publishers Book Description |
| Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. |
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