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Title: The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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Manufacturer: Portfolio Hardcover
List Price: $24.95
Our Price: $6.00
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| Customer Reviews: |
| The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Portfolio Hardcover Really great summary |
I already owned and read a number of the books, but I found it worthwhile to review what I've already gone over.
The book contained tight summaries of interesting marketing book.
I could use it to help make the elevator pitch and flesh out concepts with my wife, who is launching her own business.
The book helps to quickly cover the basics of many important marketing concepts. Some of them are IT / New technology startups - which she isn't interested in, but others may be.
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| The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Portfolio Hardcover A wonderful time saver! |
I was teaching a class on marketing at a local college and I found this book valuable to review many of the principles I have used thoroughout my own life with the 15 successful businesses I have run. I was able to read this book quickly, absorb the primary points and found the advice given totally in line with my own personal experiences as a serial entrepreneur. A must read for anyone wanting an overview of marketing tips for the self-employed.
Janine Bolon, Financial Coach, Radio Talk Show Host, author of "Money...It's Not Just for Rich People!" available on amazon. Money...It's Not Just for Rich People! |
| The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Portfolio Hardcover The Cliff Notes Version to Great Marketing |
| A "Cliff Notes" version of some of the top marketing books published. If you can't read all of the titles individually, this summary compilation makes for a good thought provoking start. |
| The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Portfolio Hardcover Guru Review....excellent |
I had to pick a book and write a review as part of an assignment of for may graduate marketing class. Having no marketing experience I took a shot in the dark and picked this book.
I am so glad I did. Although the authors of the original full-text versions would disagree, Mr. Murray "readers digest" summaries of the book were terrific. This book allowed me a great overview of 17 marketing books in one.
For someone new to marketing it was so quick and excellent reading to get me up to speed. You'll have to wait for a experienced marketing major for their judgment.
I felt it should be required reading for anyone who wants to know more about marketing but don't have the time to read all the full-text versions.
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| The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Portfolio Hardcover Product Description |
| Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore. Other featured books include:
• Positioning by Jack Trout and Al Ries
• Kotler on Marketing by Philip Kotler
• The Popcorn Report by Faith Popcorn
• The Anatomy of Buzz by Emanuel Rosen
• Purple Cow by Seth Godin
• Relationship Marketing by Regis McKenna
• And more The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved. |
